It didn’t take long for me to come to the conclusion that The Honest Company’s trade show booth was the most impressive one that I have ever seen. Yes, ever.
Even though the company has serious resources at its disposal – it raised $70 million from investors last month – the reality is that money doesn’t guarantee good taste or good design.
Yet, The Honest Company’s booth demonstrated an abundance of both.
A tremendous amount of thought went into the understated yet modern design, and the attention to detail was absolutely meticulous, from the grass walls to the potted window sills to the decorative windows to the box shelves.
The wooden walls, open roof, soft colors, and excellent use of lighting created a very warm and welcoming environment within the confines of a cold, convention center space.